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Home / IT in attractions / Publication: Enhancing the tourist attraction visiting process with gamification

Publication: Enhancing the tourist attraction visiting process with gamification

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Our project partners, Jakub Swacha (University of Szczecin, Faculty of Economics and Management, Institute of Information Technology in Management, Poland) and Robert Ittermann (Business Academy North, Project Management, Germany) have summerized key concepts for gamification for touristic attractions in the following publication:

Enhancing the tourist attraction visiting process with gamification: key concepts

Jakub Swacha, Robert Ittermann

Engineering Management in Production and Services Volume 9 • Issue 4 • 2017

A B S T R A C T

The main purpose of this paper is to describe key gamification techniques that can be applied to enhance the tourist attraction visiting process. The paper is based on the methodology of design patterns; particularly it adopts the definition and classification schemes originally proposed and developed in the context of gamification of work to specify gamification techniques related to various aspects of the tourist attraction visiting process. The main result is the selection of twelve gamification techniques for enhancing the tourist attraction visiting process, four for each of the three phases of the visiting process (before, during and after the visit). The paper shows that gamification techniques can be applied to enhance the tourist attraction visiting process. Implementation of the proposed gamification techniques is supposed to both improve visitor experience and give the tourist attraction managers a tool for boosting interest in less popular exhibitions and events.

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IT in attractions

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