The BalticMuseums team held a training with Dr Monika Kwiecińska-Zdrenka on how to approach measuring the users’ experience. While all museums had already experience in gathering data from visitors, e.g. in pre-decessor projects when introducing first e-guides, Dr Monika Kwiecińska-Zdrenka shed a light on a systematic approach to a research process.
Dr Monika Kwiecińska-Zdrenka – Trainer-practitioner with 20 years of educational experience and almost 10 years of experience as a market researcher. Associated with the University of Nicolaus Copernicus, where for 21 years he has been conducting courses in the field of social and marketing research. Training experience – conducting trainings on the design and implementation of research since 1997 for various recipient groups: entrepreneurs, representatives of social organizations, cultural institutions and local government institutions. For almost 10 years in his own research company (Pracownia Badań Soma), he has been professionally involved in the implementation of social, market and evaluation research. She co-created and managed over 120 studies. The recommendations developed in these studies were implemented successfully, which influenced the achievement of the development assumptions of companies and institutions.
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(c) Presentation by Dr Monika Kwiecińska-Zdrenka
(c) Video by Naturbornholm, Denmark